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RG blueprint


Get the Rugged Gentleman's Quick Link Guide to the Galaxy 

Your go-to resource for all things healthy AND manly!

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No physician or coach will ever care more about your success - as a father, as a husband, as a man - than the female doc who never received the dad she deserved.

Dr. Jess


Rugged Gentleman™ Blueprint 

Blood Work +

Starter Pack +

Consultation & Plan

This is the first and most important step in becoming the highest performing version of yourself. You measure KPI's in your business and your health should be no different...afterall, you can't change what you don't track! Your personalized blueprint will provide an in-depth look at your unique biomarkers and a roadmap to begin making positive changes in every area of life. WHAT YOU GET: - Performance Pack complete with Jumpstart Kit and a thoughtful selection of Dr. Jess' favorite products. - Comprehensive Hormone & Wellness labs - 1:1 Consultation with Dr. Jess to review labs and map out your game plan - Online Access to the Rugged Gentleman Blueprint Course & Materials

Rugged Gentleman™
Signature Program

Primal Living +

Personalized Labs +

Performance-Based Medicine

Men like you thrive on the hustle & grind - you are a machine and you aren't slowing down. But because you're busy raising a family and building an empire, your health often takes a back seat, and as a result, everyone & everything suffers. Our Rugged Gentleman® Signature Program was designed with you in mind and offers a well-rounded approach to leveling up in health and in life. It begins with our RG Blueprint providing a snapshot of your health and a framework for where to start. Your journey continues with testosterone optimization therapy accompanied by our signature masterclass, weekly group calls and 1:1 time with Dr. Jess to continuously customize your plan. Through simple yet sustainable principles rooted in primal living combined with modern strategy and performance-based medicine, you'll learn lifelong tools to unlock peak performance, master your mindset, improve your relationships, boost success and take [back] control of your legacy. WHAT YOU GET: - Everything in the Rugged Gentleman™ Blueprint - Rugged Gentleman™ Signature Masterclass - Weekly Flex Sessions w/ hot seat coaching - Quarterly 1:1 with Dr. Jess - Exclusive discounts on testing & professional grade supplements - Priority Scheduling - Eligibility for our VIP memberships

VIP Memberships & Coaching

On-Demand Support +

Exclusive Perks +

Limitless Potential

So you've been through our signature program and your high performance self is on auto-pilot... Or maybe you've already got life dialed in and you just want support and accountability. Elligible candidates are encouraged to become VIP practice members by joining one of our membership options. Your month-to-month plan provides the services and comfort you need to stay strong, healthy & in the zone with discounts on products and visits, access to exclusive retreats, and of course next-level care by Dr. Jess and all of the high quality tools & therapies you depend on to thrive and crush your goals.​ The sky is the limit!

Not sure which option is right for you?

Fill out an application and we'll let you know!

Meet Dr Jess

Hi there, I’m Dr. Jess!

Naturopathic Physician, Functional Medicine expert &
High-Performance Health Strategist for the Modern Man

What can I say? I love working with my male counterpart.  Men like yourself...the driven, ambitious, fill your plate, burn the candle, rise & grind fellas.  You're the perfect combination of discipline, motivation and grit that allows me to shape you into the primal, rugged Renaissance man you aim to be and guide you towards a future filled with health, wealth, love, family and abundance. 

The thing is, even though you're you, and I'm, well, me, I get you better than some of your best guy friends. I know what it's like to want to keep going when others think you're crazy; I know what it's like to consistently strive for want the absolute best for yourself and your family and work tirelessly to provide; and I know what it's like to crash & feel like you're failing and that nothing is within your control.


I've been the significant other who cares about you more than you'll ever know and yearns for your happiness and success just as much as you do; and I've been the daughter who looks up to you for guidance & strength and needs your whole-hearted presence.

You can joke with me and I'll joke right back.

You can be honest with me and I'll tell you like it is.

You can be vulnerable with me and I'll support you where you're at. 


I'll coach you with compassion. empathy, and an unparalleled perspective on the male human condition that has only come with a lifetime of experience - as the daughter of a self-destructive father, as the wife of a husband who has struggled with purpose & passion, and as a physician for tens of dozens of struggling men.


I combine these experiences with keen intuition, a deep understanding of male physiology, a passion for  biohacking and optimizing performance, and a single mission to create a world of strong, resilient and powerful men. The type of man I want my daughters to marry. The type of man I want other high-performing women like myself to fall in love with. The type of man this world needs to raise our boys, teach our future leaders and instill the values and principles to build strong lasting legacies.


It's time to become the
champion of your life and be proud of your legacy.

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What the world needs now more than ever is strong, resilient, indestructible men. Men to provide, men to protect, men to be loving and present parents, men to be playful and passionate partners.


It’s a big ask to be all of those things, especially amidst the daily grind and the chaos. You love your work, you love the hustle, you can’t slow down and you don’t want to….but it’s difficult to maintain a top-level career AND live up to the world’s expectations. You’re drowning in stress, sleep deprivation, lack of focus, and irritability. It’s wearing on your health and it’s stealing from your relationships but you can’t find balance.


At Hustle2Flow we understand your ambition, your motivation and your competitive drive and we will never ask you to sacrifice them. But we also value your health as it truly is your wealth. And we care about your relationships for as they strengthen, your success grows.


That’s why we’ve created The Rugged Gentleman™ Signature Program: a strategic, personalized wellness optimization program to help you take control of your health & your life, reach your highest potential and become the best version of yourself.


Combining the Peak Performance Blueprint (a personalized Functional Medicine roadmap), our signature online masterclass, and 1:1 coaching customized to YOUR specific needs based on YOUR unique bio-markers and wellness KPIs, we'll work with you to create a plan that helps you reach and exceed your goals. We'll provide the tools to help you hack your brain,  boost hormone function, elevate mood, improve quality of sleep, and optimize digestion, while you learn what foods give you superpowers (and which are your kryptonite), what supplements help your body thrive, stress management techniques to keep you resilient and simple yet sustainable lifestyle changes that yield huge results!

As you upgrade your health, mindset & performance, you will create balance between work and home, all the while becoming a better and more successful businessman, partner, father and friend.


Ray, 38

​I love my results and the care Dr. Jess provides! I have been working with her since September of 2020 and the transformation my body has made is incredible. When I started with Dr. Jess I was aprox. 25% body fat and around 240lbs. I'm currently 16% body fat and 227lbs. Not only do I look amazing I feel unstoppable. I have worked with several other NMD's in the past and never experienced anything as I do with Dr. Jess. Her responses are fast! She leaves no stone unturned if she needs to do a little research to find the best answer. I have never felt so cared for by an NMD in my life. Dr. Jess is the best out there, hands down!

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